Improve your sales results with eCommerce
Look at some future trends of eCommerce you should focus on
Today customers are looking for easy, quick and convenient ways for their purchases from the comfort of their home.
Last few years eCommerce has grown rapidly. It has also transformed people’s shopping habits around the world. Pandemic forced everyone to stay at home, so most of them started making online shopping. Even after, that trend continued to develop and records daily growth. This is great opportunity for retailers to improve sales results with eCommerce.
With an estimated increase in the percentage of online purchases now is the right time for retailers to face eCommerce changes and challenges and find the best solutions their consumers could rely on.
Ecommerce is great opportunity to increase sales on the online market
There are some “must have” trends in eCommerce:
- Implementing mobile optimisation
- Integrating a mobile wallet functionality
- Launching mobile application for your online business
- Adding voice search or virtual assistant
- Allowing product customization
- Connecting social media shopping channels
- Purchasing through Smart TV
You should think about developing eCommerce as a growing force and great opportunity for your business development.
Online sales occupy more and more space in the retail market, following digital transformation and technological advancements.
To be up to date, every commercial and retail business owner should consider, as soon as possible, setting up his offline business to an online platform to improve sales results with eCommerce.
Why should you limit your business only to a local market?
Go online – go global
Nowadays, most customers rely on online purchases, because they are searching for the easiest, quick and simple, and the most convenient way to get their favorite products from the comfort of their home.
The best optimized option is a combination of physical and digital retail that must be connected.
In that way you can ensure your customers’ best shopping experience, letting them make their best choices.
Integration between your sales communication channels is a must.
It is a good option to focus on buyers who research online and buy offline.
You can also consider, if it is convenient, integrating to the system your social media channel where customers can buy their favorite products quickly and conveniently.
You should provide your customers several payment options to choose from, especially fast and digital payment methods.
Personalized communication with your customers
With the rise of mCommerce the emphasis will be on personalization of the customer experience, especially valuation of individualized service. Retailers should focus on building lasting relationships with their customers. It could be a great option for sales promotion to implement a product recommendation system.
As it goes online, visual impressions are sometimes of crucial importance in making a purchase decision.
So you can add some visual stimulations to the presentation of your products:
- Action provoking images and videos
- Virtual reality for deeper look at wanted items
- Include option for image search
- Implement automated customer services system
You should be better prepared for these trends and changes soon, if you want to face challenges the right way.
In your sales process you should increase the number of people so they can dedicate to your customers needs better, or you can use artificial intelligence to empower the shopping experience of your customers. More engagement means more potential customers.
Digital oriented businesses and Social Media eCommerce
Developing and investing in eCommerce will lead to better market results.
If you already have eCommerce you need to keep up with trends. Global sales increase, improving the eCommerce experience.
In recent years, with platforms like Shopify, you can easily link your eCommerce stores to social media so people can directly buy from social media channels.
Shopping habits and brand preferences have been involved
There have never been so many opportunities and also a competition in the eCommerce world. Companies should focus on brand loyalty as well.
You should ask yourself – What kind of strategy does your business need to stay ahead of competition?
We can help you on that journey, improving your online sales presentation
Focus on strengthening customer connections emphasizing your brand identity.
You should be where your customers are – and they are online, searching for the best fitted product that meets their needs.
Competition is rising – advertising costs as well. Brand building can help you attract and retain customers.
If you are ready to expand your business online and implement an eCommerce channel we can help you with custom solutions that best fits your business needs. Whether you are a small or medium sized business, or an enterprise level company we can create best suited WooCommerce or Shopify solutions for you.
It is enough to introduce us the details of your e-business ideas and plans and you will get an answer from us which solution is better for you.
The global trend goes toward digitalisation straight ahead.
If you haven’t already, it is the right time to create an online channel to attract more customers